By: Virginia Gunn
The McCall Publishing Company, one of the pioneers in the nineteenth-century paper pattern industry, started business by offering sewing patterns for ladies’ and children’s fashions. Needlework designs and related publications gradually became an important component of its pattern business, and the company played a little-known but significant role in the American quilt revival of the 1920s and 1930s. The company attracted and retained leaders and editors who responded quickly and in positive ways to new technology to fashion trends,
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