By: Susan Price Miller
The name Hope Winslow in the title of a 1933 catalog is probably better known than the little recognized man who produced the book and designed some unique twentieth-century pieced quilt patterns. Hubert Ver Mehren of Des Moines, Iowa, marketed his needlework items through magazines, newspapers, and mail-order catalogs. Examination of a dozen newspapers and periodicals and seven versions of his books revealed the growth of Ver Mehren’s work in the 1920s and 1930s. The research provides information about some of the by-lines associated with the patterns and shows how Home Art Studios, the title usually associated with the quilt patterns, functioned in relation to Ver Mehren’s primary business, the Iowa Button and Pleating Company. The results credit Hubert Ver Mehren with being an artist, entrepreneur, and marketing expert whose name should be attached henceforth to all his original designs.